Case studies are mainstay of client communications programmes

27 Apr 2015

Vantage PR is doing an increasing amount of PR work for Booth Muirie, a division of Euroclad the specialists in metal roof and wall products for commercial buildings.

The impetus for the work has initially been a requirement for case study stories for the client’s email campaigns. However the same case studies with their customer testimonials are also valuable in B2B PR for distribution to the trade media and also for social media and exhibitions.

Building exteriors are no strangers to Vantage which works with clients on external insulation, roofing and specialist aluminium roof welding and rainscreen cladding systems.

“Architectural case studies have never been more relevant in reaching specifiers,” explains Vantage Managing Director Nick Brooks, “The in-depth nature of these project stories with their testimonials from the client’s specifiers make them appealing to journalists as top quality material, which when published off and online are in turn highly read by other specifiers looking for the best products for upcoming projects.” He continues, “These case studies are a mainstay of our communications programmes as they provide interesting and informative copy not only for the media, but also for client news, blogs, social media, e-marketing, digital print and exhibitions. They really do have multiple use and benefit for our clients. Importantly this quality information also assists clients’ website SEO rankings.”