Here at Vantage we know our technical PR! We make sure our B2B PR agency tailors our services to suit each individual B2B PR campaign with our experience in technology public relations. Our key strategy to achieving maximum press coverage is producing fresh and exciting news stories, case studies and features based on your company’s objectives.
At the core of our technical and trade pr programmes are our media relations. We have a great database of the latest B2B and B2C publications for both online and print media and work closely with many editors to ensure that we achieve quality, widespread media coverage for all our clients. These well-established connections with the trade, consumer, regional and national press mean that we understand the needs of our editors.
We will work closely with you to identify and research your target media, evaluate your PR goal and devise a well-structured, results-driven B2B or B2C public relations plan that will raise awareness and maintain a high profile of your company and products, with visible and measurable results.
News Releases - These are a great way of communicating exciting news or announcements from within your company, from new staff members to record-breaking sales. Our news releases also often focus on new product launches, services or issues, company expansion or contract successes. Such news stories are most often featured in dedicated B2C and B2B publications to optimise coverage and readability.
Case Studies – Our case studies not only provide a testimonial to your company’s product or service, but also showcase some of your latest work to the industry. Supported by imagery showing a product in practice and third party independent comments, a case study can really position a company within its market, particularly against competitors, and lead to all important customer enquiries. A popular and versatile PR tool, case studies are distributed to the media on general release, and can be easily incorporated into other marketing material.
Features - Place special focus on your company through detailed and in-depth discussion of your services or products. These are a particularly targeted element of a PR campaign and address current topics or industry issues that are being discussed by B2B publications. In offering an expert comment or advice article, features can add credibility to your profile, making you the go-to company for that specific service or issue! At Vantage PR we constantly monitor the media for relevant features and use these to place our clients at the centre of attention.
These can be quoted for separately or as part of a PR campaign.
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