ARE YOU MAKING THE MOST OF ONLINE RESOURCES?
The internet is now more important than magazines, newspapers and broadcast mediums, so our digital PR is about managing your reputation online for trade PR as as well as consumer. By getting your company news out online as well as offline, it will greatly improve your natural search rankings.
At Vantage, we work closely with our B2B pr clients to promote their businesses on the web. The internet has opened up huge opportunities for public relations and we are swift to reap the benefits for our clients. Social media, SEO, link building, email marketing and e-newsletters are just a few of the digital tools that we can utilise to increase traffic to your website and generate more sales enquiries.
We believe that carefully planned digital communication has the power to reach your customers with targeted, relevant information that equals or exceeds the strength of traditional public relations.
WE EXCEL IN:
- Social media strategy and campaigns
- The set-up, management and running of social media
- Blogs and editorial/ press material online
- Website advice and management / SEO
These can be quoted for separately or as part of a PR campaign.
The use of social media is now accepted as a staple part of a B2B PR campaign. Unlike other media channels, social media is interactive and two-way, allowing users to truly engage with an audience. It provides an opportunity to do away with formality and deliver instant information that reaches a vast number of people in trade PR in a very short space of time.
For many businesses however, spending time tweeting, following, liking and posting interesting comments is something they just don’t have the time or resources to do. By employing Vantage PR’s social media management services, we can ensure this increasingly important part of the marketing mix is dealt with, while developing a coherent public relations campaign designed to drive more traffic to your website, raise your company profile and really get under the skin of potential and existing customers.
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