Every business needs a well performing website

28 Sep 2018

Having an up to date and fully functioning website is a necessity in today’s digital world. Websites should be simple, attractive and easy to navigate to ensure that visitors keep scrolling and want to see what the business has to offer. So does your business’s website tick all the right boxes?

Here at Vantage, the technical pr experts, we work with partners to improve SEO and design new websites for our clients and manage websites on behalf of businesses to ensure they are the best that they can be. This includes doing a website review of the current copy and content and making recommendations on what could be improved. This could be boosting keywords, changing templates, making sure the site is mobile friendly, has links to social media and has plenty of company news and information.

In the current digital age, six out of ten consumers expect companies to have websites, as more than half of visitors will head straight to a business’s website for service and product information. If consumers aren’t able to find a digital trail for a brand then they are likely to look elsewhere for what they need.

Websites are also more cost effective than traditional mail, and with free website building tools like WordPress available it is possible to reach thousands more potential customers without the need for coding or technical expertise.

One of the most obvious reasons to have a company website is because a company’s competitors will have one. 72% of consumers go online to find what they want, so by not being competitive the business’s target audience will be going elsewhere. And as well as coming up in search engine results, websites are the best way to showcase products and services, creating a digital footprint which will attract traffic from all over the world.

If you would like help with your company’s website, get in touch with one of our B2B pr team at pr@vantage.uk.com