20 May 2016
Vantage recently attended a one day course in the centre of Cardiff on Google Analytics, run by CIPR member and trainer Andrew Smith, MD of a specialist online PR, SEO and analytics consultancy in London. A consistent PR innovator, Andrew is described as the ‘de facto godfather of PR blogging’, author and a media commentator on the integration of PR with social media, search optimisation and analytics.
To say it was an insight is an understatement – it was a full day of in-depth training and understanding of what Google Analytics can really do, and when properly set up how Google Analytics can be used to measure and prove the value of PR campaigns.
Take a look at our blog, which we hope gives you a sense of what Google Analytics can do for your PR campaign tracking.
