Location isn't everything when it comes to PR

30 Sep 2019

Considering a PR agency outside London? Location no longer matters, and gone are the days where proximity to media publishers and clients made a big difference.  What really counts is if a PR agency has the experience, knowledge and passion to work for your business.

Just because they are based in the capital, that doesn’t mean London agencies are more experienced than anyone else.  When choosing a PR agency outside of London, it’s important to seek out those that specialise in specific and relevant sectors and industries. At Vantage, we are experienced in technical PR and have been in the industry for more than 20 years. We specialise in B2B and technology public relations, and work with clients across numerous industry sectors from lighting to access control and vehicle safety.   

Experience and credentials are key to appointing a PR professional and many PR consultancies outside of the M25 will have great case studies and the knowledge and media list to suit your business. Visit our website for examples of case studies and media coverage and some of the clients we support.

A big differentiator is the passion and hard work that a PR agency outside of London can offer. More often than not, if a business is willing to venture outside of the capital for PR support then it will find agencies that are just as knowledgeable and successful. It will not suit all businesses to be managed by large London based consultancies or big international agencies, and most are looking for a more intimate support package with a close knit team they can contact anytime.

It is also no secret that budgets go further outside of London. Here at Vantage, we are proud to compete with any PR agency in the world and have the history and credentials to prove it. Location isn’t everything, so if you are shopping around for a PR firm outside of London with industry knowledge then get in touch with a member of our team today on pr@vantage.uk.com