Why your company should invest in PR

16 May 2018

The benefits of B2B PR might seem obvious, but many businesses are still not sure how it will help them in the long run. PR is a massive part of getting a company noticed, as it reinforces who you are and what you do as well as letting people know you exist. The skills PR professionals possess means they are experts in publishing your latest news, projects and achievements while enhancing your business’s image and reputation.

With 93% of B2B processes starting with an online search, it’s important to make sure that your business is ranking high in the search results. This gains your company qualified leads, and with the majority of millennials being influenced by blogs and networking sites it’s easy to see why the internet is the place you need to be.

When asked which factors are taken into account when choosing a company to do business with, industrial leaders always rank reputation as a business’s most important asset. All organisations big and small can benefit from public relations. Using PR gets your business talked about in a positive way and attracts and impresses potential, previous and current customers in a cost-effective way that gets your message in front of a large audience.

As well as the influence from an objective source, using PR can be very persuasive and is a very credible form of promotion. Plus, a good and well circulated story can be picked up by several news outlets which gives it reach across a wide range of websites and publications.

If you would like help preparing a B2B PR plan, contact one of our technical pr team today at pr@vantage.uk.com