Knauf Marmorit UK is one of the market leaders in quality exterior insulation systems and finishes. Knauf Marmorit’s parent company, the Knauf Group in Germany has been established for over 130 years and has a long reputation in the production of quality building materials. As well as a full technology public relations programme aimed at the trade and technical press on and offline, Vantage PR has also designed and produced a new 28 page colour product selector, a specifier folder, branded samples packaging, colour leaflets, training banners, and advertising.
Knauf insulation is the ideal product for keeping buildings insulated. Roofs, walls, floors, attics and even fire protection are just some of the applications that can benefit from the installation of the company's high quality insulation materials.
Vantage PR was selected for its in-depth technical PR understanding of Knauf Marmorit’s main target market, the architectural specification sector. The company was aiming to drive awareness for the brand in the UK market and assist in its ambitious sales growth objectives.
WHY PR WORKS FOR KNAUF MARMORIT
Since the trade PR campaign started, the press coverage has been extensive and the campaign has reached over one third of a million readers each month.
“We have been using Vantage PR for a year and a half now. They have made a big contribution to our media presence both in print and online, and as a result a very valuable contribution to our overall marketing campaign” commented Steve Webber, Product Manager.
The construction B2B PR campaign from Vantage PR operates largely across four fronts: News stories about the company, information about newly introduced products, case study stories of applications and keeping a constant feed on social media platforms, such as Twitter.
Demonstrating how close Vantage PR gets to working with client management teams, Vantage proposed undertaking market research amongst Knauf Marmorit customers, specifiers and prospects. The idea was welcomed by the client as a real means of identifying where the company is positioned in the market. After initial sampling, a full roll-out of the market research was made and responses were not only meaningful but very encouraging for the client. The final analysis enabled Knauf Marmorit to shape its future stance, marketing and trade PR from the comprehensive results that the market research provided.
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