Sill Lighting UK specialises in high performance LED projectors for amenity and outdoor lights, as well as for the interior lighting of concourses. Sill UK’s 10-year relationship with Vantage PR is an example of the very best in client/consultancy relationships. Vantage's trade PR experience means we understand the client’s technology,and specialist architectural and specification media, and work closely with the client to maximise their press exposure. Extensive press coverage through B2B PR has helped Sill to become one of the leading exterior lighting companies in the UK.
Environmental responsibility and energy saving has always been the central part of Sill’s philosophy, and the company pioneered ‘plane projectors’ designed to project light where it is wanted with no upward glare or light pollution. The heart of Sill’s success lies in its world-class optics and thermal engineering to ensure high levels of efficiency.
Sill’s LED lights, including the popular LED Spotlight, are installed at some major landmarks in the UK and across the world. These include the Royal Albert Hall, St Pancras station, the Jubilee Line and Heathrow Terminal 4 and 5. Outside the UK, Sill has completed lighting schemes across the world from the Brandenburg Gate in Berlin to the California Academy of Sciences in San Francisco and Building 101 in Taipei.
HOW PUBLIC RELATIONS WORKS FOR SILL
As well as launching new product and company news to the media, Vantage PR, the technical PR experts, operates a continuous programme of project stories about Sill UK lighting schemes. These case studies, highly regarded by the specification media, are useful to architects and lighting designers working on new schemes. They are the hotbed of Sill’s trade PR activity and provide constant fuel, both to the media and to Sill itself, for use on the company website and social media channels. Customer testimonials obtained by Vantage PR for Sill prove invaluable, and can be used by the client on exhibition stands, brochures and mail-outs.
“Vantage has become an integral part of our team. Their knowledge of our business, our objectives and our work style combined with their management of our PR and advertising account has directly led to a very successful marketing campaign.” Bob Bohannon, General Manager, Sill UK
Vantage PR also provides Sill with regular exhibition support; writing preview press releases, preparing press packs and organising meetings with editors at shows, leading to extensive review coverage. We assist with the production of UK brochures, organise advertising placement and copy writing, submit information for guides and directories, and assist with the content of the Sill UK website and uploading news stories.
Vantage PR has also run technology public relations campaigns for the other products that Sill Lighting UK handles on an agency basis, such as Pracht fluorescent luminaires, and this PR runs alongside the main Sill account to provide separate and complementary trade PR coverage in similar media.
Features that Vantage PR has secured for Sill in the UK press has included those on Dublin’s new international airport and Media City, Manchester, home to the BBC in the north.
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