Based at Moreton-in-Marsh in the Cotswolds, Total Home Environment sets out to create a home that contains fresh filtered air with no condensation, no stale air in the kitchen or bathrooms and no re-circulated dust thanks to quality ventilators and central vacuum systems. With the prospect of considerable growth, particularly in the eco building sector, T.H.E. was keen to partner with a technical PR agency to assist in achieving its growth objectives. Vantage was appointed by T.H.E. for its track record in supporting HVAC and building product clients with extensive B2B PR coverage.
Established for more than 20 years, Total Home Environment (T.H.E) works with key partners in two distinct fields: Electrolux central vacuums and Genvex mechanical heat recovery ventilation and air source heat pumps. Both manufacturers have long experience in their respective markets and T.H.E has become one of the top UK suppliers of this equipment to the self build and specification markets.
From the moment Vantage PR started on the account in the autumn of 2009, T.H.E. immediately had a pro-active public relations resource for regularly distributing press information to the company’s target media – building trade press, architecture, housebuilding, self build, facilities management, environmental, housing associations, public sector as well as the niche media of hotels, education, hospitals and leisure.
HOW PUBLIC RELATIONS WORKS FOR T.H.E
The B2B PR campaign from Vantage PR operates largely across three fronts: News stories about the company, information about newly introduced products, and case study stories of noteworthy recent installations. This is backed up with comprehensive press support at exhibitions that T.H.E. attends, on-site press events and Vantage PR is now advising on the introduction of a Twitter account and social media campaign for further coverage.
Another company benefiting from B2B PR support is industrial cooling specialists DHD Cooling. After hearing about Vantage's services through one of its clients, DHD contacted the team to discuss a marketing strategy that would help them to attract manufacturing, power, industrial and chemical clients.
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