As a dedicated member of the scientific community, Biral became a leading UK distributor of scientific instrumentation in aerosol science, meteorology, fluid mechanics, filter testing and environmental monitoring in 1975. Using its industry and B2B PR knowledge, Vantage works closely with Biral's marketing team to promote the client’s technical expertise right across the UK and international media with a bespoke technology public relations programme.
Bristol Industrial & Research Associates Ltd (Biral) designs, manufactures and distributes high quality meteorological sensors for professional markets, including aviation, offshore platforms and wind energy. Vantage's technical PR campaign for Biral runs successfully in parallel with Biral’s work in designing and making innovative products including advanced weather sensors. With its extensive technical knowledge and experience, the team at Vantage is able to help Biral to raise awareness of its brand and promote its weather sensing products to organisations all over the world.
WHY PR WORKS FOR BIRAL:
Since working with Vantage, Biral’s press coverage has been extensive and has reached more than 140,000 readers each month across its niche markets.
The B2B PR campaign from Vantage PR operates largely across four fronts: writing company news stories, promoting information about new products, case study stories of applications in different markets and keeping a constant feed on social media platforms.
Nathan Neal, Marketing Director at Biral commented, “We have been working with Vantage PR for a few years to support our marketing efforts. Vantage has been very professional and helpful in delivering and distributing marketing materials on-time and of a good standard. They understand our needs well and have taken an active interest in our business. They continue to make relevant suggestions on how to improve our marketing performance. Thank you Vantage!”
