Sentinel Systems provides safety solutions for a number of applications from refuse vehicles and road sweepers to delivery vans and large trucks and trailers. Moving on from the dash cam, Sentinel also offers camera and recording CCTV systems which reduce the risk of reversing accidents, injuries to personnel, and fraudulent insurance claims. Using its industry knowledge, Vantage works closely with Sentinel’s technical teams on a raft of press information to promote the client’s technical expertise.
Vantage PR, the technical PR specialist, was chosen for its technical understanding of Sentinel System’s main target market, the health and safety sector. The company’s aim is to raise awareness of the brand in the UK market and promote its range of customisable reverse camera systems for use on company vehicles.
WHY PR WORKS FOR SENTINEL SYSTEMS
Since working with Vantage, Sentinel’s technology public relations programme has meant its press coverage has been extensive and has reached over 85,000 readers each month.
The B2B PR campaign from Vantage PR operates largely across four fronts: News stories about the company, information about newly introduced products, case study stories of applications in different markets and keeping a constant feed on social media platforms.
Sentinel Systems offers a range of reversing, side and forward facing cameras, all of which can be combined to provide an all-round view of the vehicle and its surroundings. With this in mind, Vantage has circulated press releases to a huge range of publications, including media in logistics, fleet management, road transportation, local authorities and health and safety markets.
Other clients benefiting from the B2B PR and trade PR support of Vantage in similar sectors are garage equipment specialist Codi International and award-winning workshop cabinetry and design services experts Dura.
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